In this video, I go through a simple, but powerful lesson I've learned when running Facebook Ads to generate business loan leads.
For whatever reason, it makes a huge difference in the performance of all of my lead generation campaigns.
It's simply running only 2 Facebook image ads per ad set.
My guess is it has something to do with the ad budget and how much you're spending everyday to generate the leads.
But whatever the reason, we always generate a lot more leads a lot faster and for a lot less money when done this way.
As you'll see, for the Auto Repair and Landscaping campaigns, I was originally running 4 image ads per ad set.
But as soon as I turned two of them off and more of the budget went to fewer ads, the business loan leads started flooding in.
I'm going to test this strategy in the Roofing industry next week so make sure you subscribe to get notified.